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J'on Simpson
Hi! I'm J'on Simpson and I am here to optimize your Web Analytics digital footprint!
J'on Simpson's Bio:
J'on Simpson's Experience:
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Sr. Web Analyst at ATT
April 2015 - Present | Atlanta, GeorgiaMeasurement of online data and customer behavior using Adobe Analytics. Accomplishments: Pathing to conversion funnel reports created A/B testing which improved traffic by 15% to focused landing pages. Dashboarding Reports increased internal Adobe Analytics Tools participation by 35%. Creation of list page filter reports revealed that 20% of filters were not used at all, which started a multi-variant testing campaign.
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Total Wine & More at Analytics Consultant
March 2017 - August 2017 | Atlanta, GeorgiaMeasurement of online data and customer behavior using Adobe Analytics. Accomplishments: Creation of automated reports using Adobe Report Builder improved executive confidence increasing web analytics budget by 25% Daily KPI Reports to key business stakeholders saved 1$0K monthly by removing non-performing paid search campaigns. In-Store Pickup reporting in Workspace increased online campaign placement by 20% leading to 20% increase of revenue month over month
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Analytics/Dashboard Consultant at PSCU
March 2017 - July 2017 | Atlanta, GeorgiaMeasurement of online data and customer behavior. Creation of dashboards that gives a picture of Key Performance Indicators. Accomplishments: Dashboards built through Klipfolio and Google Analytics improved internal user engagement of analytic tools by 10%. New Google Analytic events in checkout flow lead to content changes that improve daily conversion rate by 5% Executive dashboards for social, web, search, adwords and conversions help to land a 20% budget increase for Digital Marketing team.
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Analytics Consultant at Zacks.com
December 2016 - May 2017 | Atlanta, GeorgiaMeasurement of online data and customer behavior. Accomplishments: Implemented S.A.I.N.T Classification Codes for online campaigns which changed a 5-page manual report to a 1-page automated daily report. S.A.I.N.T Classification Code Report save marketing budget $5,000 annually by removing under-performing online campaigns. Audit and implementation of Data Layer, Data Elements and Rules within Adobe DTM for 5 checkout flows lead 10% increase in traffic.
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Sr. Web Analyst at Citi
November 2015 - July 2016 | Atlanta, GeorgiaMeasurement of online data and customer behavior. Accomplishments: Transitioned from Adobe legacy code to Ensighten Tag Management reduced IT resources by 75% Trained stakeholders to use Adobe Workspace and Analytics which helped in understanding ROI of campaigns saved organization 10k annually. Implemented a tagging strategy that saved the company over $35k in man hours by tagging online assets using Ensighten.
J'on Simpson's Education:
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Central Michigan University
2007 – 2010Master of ScienceConcentration: Information Resource Management -
Barber-Scotia College
1991 – 1995Bachelor of ScienceConcentration: Mass Communication
J'on Simpson's Interests & Activities:
My interests are plenty that include playing basketball, cheering on the Denver Broncos and reading more information to improve as an analytics professional. I also love to home improvement projects that increase my property value.